Drawbacks of Persuasive Technology Dissertation Example | Topics and Well Written Essays - 500 words

Drawbacks of Persuasive Technology - Dissertation Example This leaves the buyer feeling misled and betrayed. Such promotion has a negative impact on the company’s image and the brand image (Fogg & Tseng, 1999). Â  Moreover, there have been great concerns over the ethical issues that are faced by persuasive technology (Berdichevsky & Neuenschwander, 1999). As the field of persuasive technology is relatively new the persuasive factors from the advertisements are masked. Users most of the time are unaware of the fact that they are being persuaded into acting or behaving in a certain manner. Sometimes users are even unaware of the persuasive medium that is being used. Companies on a number of occasions have used video games and simulations to target children (Fogg, 2002). Â  Other than that there is a general concept among the masses that computers are fair and intelligent machines. Taking advantage of this concept companies develop biased software that confirms the claims of a particular vendor or company (Fogg, 1998). Â  Other than that computer can be used by companies as a scapegoat when companies face a problem. For example, if a person is persuaded by a piece of software and during the persuasion, the consumer suffers some loss the company could easily blame the software as being faulty or could blame the consumer for making a mistake as the software cannot make a mistake (Fogg, 2002). Â  Persuasive technology has been one of the widest tools used by companies to market their products. However, a majority these companies ignore the issues that arise with the implementation of persuasive technology.