Strategic Perspectives, TESLA Company Case Study

Strategic Perspectives, TESLA Company - Case Study Example In particular, this paper looks at PESTEL analysis and Porter’s 5 Forces Model as they relate to Tesla Motors. The report also assesses the value chain and resource base view of Tesla Motors with the intension of determining the key competencies and capabilities of the company. Finally, the paper explores the business level strategy and PR crises of Tesla Motors within the short span that it has been in existence. Tesla Motors have been in operation since Nikola Tesla, alongside JB Straubel and Elon Musk, founded it. Since its inception, the automobile company has been growing in terms of revenue and scale of operation largely because of its innovative strategies and growth of the industry. For example, Elon Musk, who is the current CEO of Tesla Motors, announced the first profitable Quarter for the company in March 2013. With Tesla Roadster as the company’s first production, cars, Tesla Motors has advanced over the years to design and manufacture Model S and cars with electric powertrains. Owing to the dynamic nature of the automobile industry and the Public Relations Crises that many companies within the automobile industry, Tesla included, undergo, it is important to carry out a thorough analysis in order to establish the financial and strategic position of Tesla Motors. Some of the major analyses that are crucial in Tesla motors case include strategic analysis, PR crises analysis, and the analysis of both internal & external environment of the company (Carlson 2013,  p. 206).