Language and Communication Essay Example | Topics and Well Written Essays - 1250 words

Language and Communication - rise ExampleThe same is true for India? McDonalds required some localization, taking into account various heathenish components, to be successful. What adaptation and localization were inevitable for a successful launch of McDonalds in India? Various cultural components garter in developing and determining the cultural identity operator of the person and the nation at giant. The cultural identity of a person is basically ones own perception of self which in mold is depicted in knowledge, attitudes, beliefs, values, traditions and ways of life. Thesis Statement Although various cultural factors had their role to play in the adaptation policy of McDonalds, only three major and relevant components of cultural identity i.e. associate, Geography and Philosophy, depart be discussed here. How McDonalds has successfully managed the localization outline yet retaining its brand image and global value chain. Class is a vital factor of cultural components an d is determined by economic, social and educational phratry (Jameson, 2007). India has a huge population almost four times greater than United States (US), and hence the middle class population is the astounding figure of around 300 million. India is the fourth largest economy of the world with the eating break sector, growing at the rate of 6 percent, and urban fast food sector growing at the rate of 20 percent (Rangnekar, 2000). ... McDonalds was non a substitute to the local Indian food and it was not advertised as such. To cater to the concept of family meals, McDonalds introduced home delivery service or McDelivery and various family deals. In addition to this Indias working class is growing, in order to cater to the needs of the busy upstart executives, McDonalds opened kiosks at store entrances for customers in a hurry. Another aspect is the high literacy rate in the target foodstuff of McDonalds. For them, McDonalds not only introduced a range of low fat products and p remium salads besides also launched educational campaign about the active and healthy life style. Such efforts included a variety of wholesome and premium menus to increase repeat customers. So what McDonalds did in an attempt to adapt to this cultural component of class is to produce a bundle of product and service variations along with the marketing strategy to sell its products. Geography is another important cultural component which go downs the attitudes, behavior and values of a large group of people and determine their cultural activities. Cultural activities cannot be restricted to the dance, music, sports and politics only it also has a very strong impact on the eating habits and lifestyle of the people (Anderson, 2010). Geographic distinctions such as urban and rural population, density, small and big town actually transcend all boundaries and define the attitude and behavior of the people. So the values about privacy, property, time and space and other factors will be more or less the same for a particular cultural group (Jameson, 2007). The target market for McDonalds was the big cities mostly inhabited by upper and middle class educated people.